Online Coupon Strategy: 21 Coupon Statistics to Know

Customers love discounts, and surveys show that they continue to go out of their way to find ways to get the cheapest price they can. More than 90% of shoppers search for and use coupon codes while shopping online.

Jordan Williams

August 25, 2023

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Discount pricing strategies and when to use them

Discounts not only draw attention to your site—they can also entice customers who are unfamiliar with your brand to follow through with their first purchase. Discounting is particularly helpful if you’re selling in a crowded market or if you’re a new eCommerce small business owner with a newly minted online store.

Discounts

How Third Party Extensions May Cause Problems for Your Online Business

Coupon code extensions for desktop web browsers continue to be a growing and challenging obstacle for ecommerce merchants. If things weren’t already hard enough for retailers in 2022, in this past year alone Honey handed out over $2.1 billion in savings from scraped coupon codes, according to their own published reports.

Discounts

How Coupon Extensions Impacted eCommerce Brands on Black Friday and Cyber Monday

Thanksgiving weekend in particular has become the biggest online shopping holiday of the year. And this year’s Cyber Monday reached $10.8 billion in sales, making it the biggest eCommerce selling day of all time.

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