Online Coupon Strategy: 21 Coupon Statistics to Know

Customers love discounts, and surveys show that they continue to go out of their way to find ways to get the cheapest price they can. More than 90% of shoppers search for and use coupon codes while shopping online.

Jordan Williams

August 25, 2023

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Discount pricing strategies and when to use them

Discounts not only draw attention to your site—they can also entice customers who are unfamiliar with your brand to follow through with their first purchase. Discounting is particularly helpful if you’re selling in a crowded market or if you’re a new eCommerce small business owner with a newly minted online store.

Discounts

The Hidden Challenge: Conquering Coupon Code Leaks

Coupon code leaks may seem innocuous at first glance, but they can have a substantial impact on your business.

Discounts

How Do Coupon Extensions Work: A Primer for Ecommerce Merchants

Shopping online is easy, fast and fun. Most buyers use eCommerce platforms to shop online on a regular basis, and because they can now buy everything, from sneakers to spinach, from within the comfort of their own home, many bargain-hunters are turning to coupon browser extensions such as Honey and CapitalOne Shopping as an easy way to get big savings on their purchases.

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