Privacy Policy

Last updated March 13th, 2022

A letter from our founders.

First off, we want to thank you for looking at and considering the use of our product. As fellow business owners and users of the internet, we care about privacy just like you do. And as fellow human beings, we think you deserve to know exactly what you can expect from your Veeper experience. Before you read our privacy policy, we’d  like to save some of you some time by stating…

We do not sell your personal information. Ever.

Veeper works by calculating how much discount a customer has earned, based on their purchase history, retention levels and customer value. We take a commission off of the final sale price on each order. That’s how we make money. We do not need to (or want to) sell your information (both shoppers & businesses).

So how do we use your data?

We analyze customers’ purchase history and the business’ product’s profit margins and input them into our machine-learning model. The algorithm then calculates how much discount a customer has earned based on their customer value and the items that are currently loaded in their checkout cart. The discount is applied and shared with both the shopper and business.

Our stance on privacy is simple: We will be transparent with what data we collect and how we use it to save you time and money, and you can decide if you’re good with that.

If this sounds fair, then let’s start shopping and selling smarter, together.

P.S. If you have any questions or comments, just email us at

Jordan Williams

Co-founder & CEO

Julian Taylor

Co-founder & COO

Wasim Irshad

Co-founder & CTO

Introducing the Privacy Policy

This privacy policy (“Privacy Policy”) explains how Veeper, Inc. (“Veeper” or “we”) collects and processes information from partners and users of the software applications and other online services we provide (collectively “Veeper’s products”). Veeper’s products include, but are not limited to, the integrable Veeper API for ecommerce stores (the “API”), and the website located at (the “Website”).

If we ever need additional personal information for a specific reason, we will tell you and ask for your permission. Also, to the extent that Veeper has links to other websites (like retailers), please note that we do not own, operate, or control them, and they have their own controlling privacy policies that you should review.

Data we collect and why.

In order to provide our product, Veeper collects information that you (business) share directly with us when you install the Veeper API to your store’s checkout.

Veeper also collects technical information about the platform you use and use of Veeper to make sure that our product is working correctly. The information we collect is geared to provide Veeper partners with a better way to reward customers online and to help us develop, improve, and market our service.

Technical Information.

Veeper automatically collects information to ensure that our products work correctly on different devices and browsers.

This includes data like:
- the type of device you’re using
- the device’s unique ID (where available)
- operating system
- browser type
- IP address
- event stamp
- error logs

This data allows us to make sure Veeper’s product is working correctly, to make your experience better, and to detect and prevent fraud. Also, to help us coordinate our communications and marketing campaigns, and to understand how our users engage with our products, we use common digital tools that allow us to see if you opened an email we sent, visited a link in those emails, or generally interacted with Veeper as a result of our marketing efforts.

Shopping and Usage Data.

On retail sites, Veeper collects the name of the retailer, product information and product selection that allows us to start the discount calculation. Veeper collects customer purchase history data in order to calculate the discount %.
The information you share, and we collect, enables us to improve our product and gives us insights about coupons, deals, pricing, and availability of retail items.

What data we do not collect

We collect information that we believe can increase our business partner’s revenues and save shoppers money. This does not include, and we do not collect, any information from your search engine history, emails, or from websites that are not already partnered with Veeper.

We also do not collect bank or credit card information.

How we share your data.

We know how important your personal data is to you, so we will never sell it. We’ll only share it with your consent or in ways you’d expect (as we explain here). That means we will share your data if needed to complete your purchase, with businesses who help us operate Veeper, or if we are legally required to do so.

We may share information with our service providers (businesses that work for and with us) for the purpose of running Veeper and fulfilling our commitments to you. These include businesses that perform services on our behalf, including to help us maintain our product, to provide support for legal, banking, security protection, payment processing, our own marketing, and customer service. Please know that when we share information with our service providers, it’s for the purposes outlined in this Privacy Policy and not for their independent use.

We may also share information in the following cases:
- with your express consent;
- in an aggregate or anonymized format that does not identify any specific person;
- as required by law, or to comply or respond to a valid government request;
- when we believe in good faith that it’s necessary to protect our rights, protect your safety or the safety of others, or investigate fraud; and
- with a buyer or successor if Veeper is involved in a merger, acquisition, or similar corporate transaction. If that happens, you will be notified via email and/or a prominent notice on the Website of any change in ownership, as well as any choices you will have as a result.

How we protect your data.

The security of your information is important to us. We have a team dedicated to protecting your information and have put in place physical, electronic, and procedural safeguards.

These measures include limiting access, using encryption, testing for vulnerabilities, advanced malware detection, employing pseudonymization and anonymization techniques, and more.

Though we hate to say it, despite our efforts, we can’t guarantee that user information will not be accessed, viewed, disclosed, altered, or destroyed as a result of a breach of any of our safeguards. You provide us with information at your own risk.

Veeper only retains information about you as long as you keep using Veeper. We’ll also keep information if we need it to meet our legal obligations and to defend against legal claims.

How we use cookies and similar technologies.

Like most other online services, Veeper uses cookies, pixel tags, web beacons, and other markers (we’ll just call them “cookies”) to collect some of the data discussed in this Privacy Policy. These help us operate our product, analyze engagement and usage. See below to learn how you can manage your cookie preferences.

Our cookies serve several important functions:

Operations: These are cookies that we need to make the Veeper services work, and include entries into a form, adding items to a shopping cart, navigation, and standard tech checks like load balancing or javascript checks.

Analytics: These types of cookies help Veeper monitor the traffic and activity on our site, and to coordinate our own marketing campaigns. While they do not identify you specifically, they may be indirectly linked to your unique user ID. We aggregate and anonymize this data to help us detect fraud, understand trends, broad demographic data, and the general operation of our site.

Attribution: We use pixels on our landing page and digital marketing posts to tell our advertising department that someone found Veeper through one of their ads. Veeper does not reveal any information that can be used to identify you.

Manage your data.

We’ve made it easy to opt out of Veeper’s products at any time.

You can always adjust your settings regarding what information you share and how Veeper communicates with you by selecting your subscription settings. Please note that limiting the information you offer to provide may impact Veeper’s ability to provide certain updates with you.

If you want to stop using Veeper, we have instructions on how to uninstall the API on our Website and if you have any issues you can contact our support team for assistance by sending an email to

If you would like to delete your personal information, you can always ask us by emailing We will delete any personal information we have, though we may still store some data in an aggregated and anonymized format that doesn’t identify you and can’t be attributed to you (or if we’re legally required).

Additional rights regarding your data.

Depending on where you live, you may have additional rights as to the personal information that you share and Veeper collects. Residents of the EU, UK, Canada, Australia, New Zealand, and California can click below to learn more.

EU, UK, Canada, Australia, and New Zealand residents.

Controller: Veeper is a private C-Corporation company, established in the United States of America. Our address is 900 East Main St, Louisville, KY, U.S.A. Our contact email address is For the purposes of the General Data Protection Regulation, we are the data controller.

Legal Bases: The personal information that you share and we collect, as well as its purposes, are described in this Privacy Policy. Veeper will only collect or process your personal information if we have a legal basis to do so.

These are:
- When you consent to our use of your data for a specific purpose.
- When we need that data to enact a transaction or to provide you with services and products that you request.
- This includes personalizing features and protecting the security of Veeper and its users.
- When Veeper has a legitimate interest in using that data in the normal ways you’d expect, like ensuring Veeper’s product runs properly, improving and creating new products, historical analytics research, promoting Veeper, and protecting our legal rights.
- When we need to process your data to comply with a legal or regulatory obligation.

Your rights: You have the following rights with regard to your personal data. To exercise any of these rights, please contact us at Please note that these rights are limited, like for example, where fulfilling your request would adversely affect other individuals or our legal obligations.

- Right to Access: You have the right to request information about your personal data that we hold, how we use it, and who we share it with.
- Right to Portability: Where you have provided your personal data to us on the basis of your consent, you have the right to ask us for a copy of this data in a structured, machine-readable format and to ask us to send this data to another data controller.
- Right to Rectification: You have the right to ask us to correct your personal data where it is inaccurate or incomplete.
-Right to Erasure: In certain circumstances, you have the right to ask us to delete the personal data we hold about you.
- Right to Withdraw Consent: In situations where we are processing your personal data based on your consent, you may withdraw this consent at any time.
- Right to Object to Processing: In situations where we are processing your personal data based on our legitimate interest, you can object that the interest is no longer legitimate. Veeper will stop processing that data, unless we can demonstrate an overriding legitimate ground. You can also request to opt out of direct marketing.
- Right to Restrict Processing: You have the right to ask us to stop any active processing of your personal data while we seek to verify data you claim is inaccurate, while we verify our legitimate interests, or while we cannot erase that data due to legal obligations.

Veeper will try to respond to these requests within 30 days, but some might take longer. You will typically not be charged any fee for effecting these rights, but Veeper reserves the right to charge a reasonable fee (or refuse to comply) if the request is unfounded, repetitive, or excessive.

Complaints: In the event that you wish to make a complaint about how we process your personal data, please contact us at and we will do our best to resolve it. You can also choose to file a complaint with the relevant data protection authority.

California residents.

If you live in California and use Veeper, you have some additional rights when it comes to your data.

- Right to Delete: You can ask us to delete the personal information we have about you.
- Right to Know: You can ask us for a list of the categories of personal information we have about you, the categories of sources from which we get personal information, the business purposes for which we collect personal information, and the categories of third parties with whom it is shared (you can also see that in this Privacy Policy). You also can ask us for a copy of the pieces of personal information we have about you.

California law gives you the right to opt out of the sale of your personal information. But Veeper does not and will not sell (or rent, or disclose for value) any of your personal information in the first place. So you’re good.

To exercise any of these rights, you (or your authorized agent) can contact us  by email at We will confirm a receipt of your request within 10 days, and will provide a response to you within 45 days of your request, though in some exceptional cases it might take longer (if that happens, we’ll let you know). We will need your name and email address to verify your request, and may also ask for additional information if necessary to verify the identity of the person making the request. We reserve the right to deny your request if we cannot verify your identity, or if an exemption applies (for example, where fulfilling your request would adversely affect other individuals, or where we have a conflicting legal obligation). That said, we will not discriminate against you for exercising any of your privacy rights.

To learn about the categories of personal information that Veeper uses, please see the section of this policy called “What data we collect and why.” The personal information that we have collected in the past 12 months falls into the following categories as set out under California law:

- The contact information you provide – California law refers to these as identifiers.
- We don’t track your location, but your IP address gives us a general idea of the city, state, and country - what California law calls geolocation.
- Shopping and Veeper usage data – California law calls this internet activity.
Purchases on retail sites when using Veeper – this is commercial information under California law.

To learn about the limited ways in which we disclose data for our business purposes -- that is, to a service provider -- and the categories of those service providers, please see the section of this policy called “How we share your data.”

Lastly, California residents also have the right to request this information in an accessible alternative format. If you have a disability and would like to access this privacy policy in an alternative format, please contact us by email or mail as detailed below.

Data Transfers and the EU-US Privacy Shield.

If we transfer your data outside of the European Economic Area, we will do so within the safeguards of Model Contract Clauses and the EU-US Privacy Shield framework.

As we are located in the United States and Veeper’s products are operated in the United States, if you are located outside of the United States, please be aware that information you share and we collect will be transferred to, and processed, stored, and used in the United States in order to provide Veeper’s products to you. The United States does not have an adequacy decision regarding data protection from the European Commission.

Veeper complies with the EU-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union to the United States. Veeper has certified to the Department of Commerce that it adheres to the Privacy Shield Principles. If there is any conflict between the terms in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification, please visit

Veeper is subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission. With regard to personal data that Veeper may transfer from the European Union to the United States, in some circumstances, including liability for cases of onward transfers to third parties, you may invoke binding arbitration.

We will respond to complaints in a timely fashion, and further committed to refer unresolved Privacy Shield complaints to the American Arbitration Association (AAA), an alternative dispute resolution provider located in the United States. If you do not receive timely acknowledgment of your complaint from us, or if we have not addressed your complaint to your satisfaction, please visit for more information or to file a complaint. The services of the AAA are provided at no cost to you.


We created Veeper for the exclusive use of adults (18 and older). We don’t knowingly collect or solicit personal information from children. If you are a child under 18, please do not attempt to register for Veeper’s products or send any personal information to us.

If we learn that we have collected personal information from someone under 18, we will delete that information as quickly as possible. If you are a parent or guardian of a child who you think may have given us some personal information or posted information on any public portion of Veeper’s products, please let us know at We’ll help you remove it.

Changes to this policy.

We will continue to update our policies and practices as needed. We will notify you of any changes to our Privacy Policy by posting any changes here. If we do, you’ll see that the date at the top of this Privacy Policy has changed.

How to contact us.

If you have any questions about our privacy policies and practice, please contact us at

Or you can write us a letter at:

Veeper, Inc.
Attn: Legal
900 East Main Street
Louisville, KY 40206
United States