Discounts
How Coupon Extensions Force Unauthorized Discounts on eCommerce Sites
Coupon extensions like Honey, Capital One Shopping and Piggy are becoming increasingly popular with online shoppers. From a consumer perspective, they seem like a great way to help shoppers find available deals from the sites they frequently buy from. However, for eCommerce merchants, they bring a host of problems that eat into revenues, reduce profit margins, and wreak havoc with revenue attribution.