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Your go-to source for all things Veeper, stopping coupon code leaks and boosting your brand's sales and conversions.

Discounts

How Coupon Extensions Force Unauthorized Discounts on eCommerce Sites

Coupon extensions like Honey, Capital One Shopping and Piggy are becoming increasingly popular with online shoppers. From a consumer perspective, they seem like a great way to help shoppers find available deals from the sites they frequently buy from. However, for eCommerce merchants, they bring a host of problems that eat into revenues, reduce profit margins, and wreak havoc with revenue attribution.

Discounts

How Coupon Extensions Force Unauthorized Discounts on eCommerce Sites

Discounts

How Coupon Extensions Impacted eCommerce Brands on Black Friday and Cyber Monday

Thanksgiving weekend in particular has become the biggest online shopping holiday of the year. And this year’s Cyber Monday reached $10.8 billion in sales, making it the biggest eCommerce selling day of all time.

Discounts

The Dark Side of Coupon Extensions

Coupon extensions are browser extensions shoppers install to find and apply coupon codes and cashback offers at checkout. It helps shoppers get the best deal possible and save money when they make a purchase.

Discounts

Online Coupon Strategy: 21 Coupon Statistics to Know

Customers love discounts, and surveys show that they continue to go out of their way to find ways to get the cheapest price they can. More than 90% of shoppers search for and use coupon codes while shopping online.

Discounts

The Hidden Challenge: Conquering Coupon Code Leaks

Coupon code leaks may seem innocuous at first glance, but they can have a substantial impact on your business.

Ecommerce

5 Tips to Boost Your Site’s Conversions

To increase your online sales, it's important to focus on two key factors: driving website traffic and improving your conversion rate.

Discounts

Discount pricing strategies and when to use them

Discounts not only draw attention to your site—they can also entice customers who are unfamiliar with your brand to follow through with their first purchase. Discounting is particularly helpful if you’re selling in a crowded market or if you’re a new eCommerce small business owner with a newly minted online store.

Discounts

How Do Coupon Extensions Work: A Primer for Ecommerce Merchants

Shopping online is easy, fast and fun. Most buyers use eCommerce platforms to shop online on a regular basis, and because they can now buy everything, from sneakers to spinach, from within the comfort of their own home, many bargain-hunters are turning to coupon browser extensions such as Honey and CapitalOne Shopping as an easy way to get big savings on their purchases.

Discounts

Affiliate Marketing Manager's Struggles with Coupon Code Leaks

Affiliate marketing operates on a simple premise: affiliates promote a brand's products or services and earn commissions for each sale generated through their efforts.

Ecommerce

Promote Your Brand with Instagram Ads

Instagram is one of the most visual social media platforms being used today. It’s flooded with imagery from individuals and brands daily. In this space, selling and promoting your products and services online makes a lot of sense as potential customers can immediately see what’s available.

Discounts

A Coupon Extension Gave Me 100% Off My Order (discount code abuse)

Buyers love coupon extensions because they make it easy to save money on purchases. And many online retailers like them because they’ve been told (mostly by the makers of the extensions themselves) that coupon extensions will deliver more buyers and increase conversions.

Ecommerce

What are Flash Sales? A Step-by-Step Guide

Many sellers have a love-hate relationship with flash sales. When done well, a flash sale can serve as a powerful eCommerce marketing tool, with the ability to attract new customers, strengthen existing relationships, and bring a surge of revenue in a short period of time.

Discounts

How Third Party Extensions May Cause Problems for Your Online Business

Coupon code extensions for desktop web browsers continue to be a growing and challenging obstacle for ecommerce merchants. If things weren’t already hard enough for retailers in 2022, in this past year alone Honey handed out over $2.1 billion in savings from scraped coupon codes, according to their own published reports.

Ecommerce

Building Your Content Strategy for Ecommerce

Instead of pitching your products or services through a traditional outbound marketing strategy, content marketing is when a business creates helpful, informative, and engaging content to reach and maintain a target audience, ultimately generating leads and sales.

Ecommerce

How to Market a Product in 8 Effective Steps

The best product launches drive action. They inspire people to want what you're selling so much that they'll wait in line—sometimes even for hours—to be the first to own it. But it takes a strong brand and eCommerce marketing strategy to achieve this level of success.

Ecommerce

40 eCommerce Marketing Statistics to Know About

Whether you’re thinking of starting a niche Etsy shop or trying to wreck Amazon’s ride, you need to know how to get the right messages to the right people.

Ecommerce

How to Build an Email List: the Complete Guide

Whether it’s a blog, eCommerce website, or portfolio, there are many kinds of entry points that will let you effectively begin collecting emails for your business. This article will walk you through the different ways you can build an email list, thereby strengthening all of your emailing marketing campaigns down the line.

Ecommerce

The Biggest Problems with eCommerce Attribution

Ecommerce platforms rely heavily on their digital marketing efforts to drive sales. As such, knowledge of what is and isn’t working is essential to justifying ad spend or effort, as well as choosing which strategies to use long term. The process of monitoring and attributing revenue to specific activities isn’t always as straightforward as you’d hope.

Discounts

Build Your Online Coupon Strategy

Couponing has a long, reliable track record of helping eCommerce merchants increase sales, with as many as 60% of online shoppers looking for digital coupons to save money at a site they haven’t purchased from before.

Ecommerce

14 Effective eCommerce Marketing Strategies for You to Keep Sales Rolling In

If you own a DTC brand, then you know that generating traffic and sales can be a challenge. While there are many marketing approaches you can take to increase site traffic and motivate customers to buy, planning an effective marketing strategy can be daunting.

Ecommerce

What are QR Codes and Why Use Them for Marketing

QR codes are all around us, from a menu code at your favorite restaurant to an ad at your bus stop. They are minimalist yet versatile codes used for marketing businesses and brands, helping to strengthen the connection between consumers’ physical and digital spaces.

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